Scenario: In the Header section of Genesis Theme Settings, Dynamic text is set to be shown for site title.
This will pull the Site Title text entered in Settings > General and display it in .site-header. There could be times when you want to use different text instead of the site title or use HTML instead of a string of unformatted text. Note that HTML entered in Site Title field in WordPress settings page will not be parsed and displayed as is.
genesis_seo_title filter in Genesis can be used to replace the standard Site Title text with your custom content.
in child theme’s functions.php